Mazda President’s Club Awards- Customer loyalty An Important Criterion

Mazda President’s Club Awards- Customer loyalty An Important Criterion
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The members of Mazda President's Club have been announced. Mazda's President's club was established in 1988 by Mazda North America and recognizes the top 50 Mazda dealerships for sales and most importantly customer loyalty performance. The membership to the Mazda President's Club is awarded to the dealers who excel in building customer loyalty while selling Mazda vehicles.

The eligible members are selected by considering the dealerships' sales and customer loyalty rankings. The President and CEO of Mazda North America Operations, Jim O'Sullivan made a statement: "The industry has evolved vividly over the past few years and we've responded with new levels of commitment to our family of customers. The dealerships that deliver the best sales understanding and grow their customer loyalty will flourish in this environment." The annual awards are presented to the dealers who excel in sales and customer loyalty.

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How to Retain Clients- 3 Top Tips

How to Retain Clients- 3 Top Tips
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An important part of building a business is to retain clients and acquire new ones. Munir Mamujee, MD of m2r Ltd, has been working with companies of all shapes and sizes across the world for many years and has won multiple business awards for his international work. Here are top three tips on how to retain clients that span time zones, languages, culture and distance.
Visit Regularly
To retain clients one has to make efforts to keep developing a relationship. Try to get in touch with your client at least once a quarter depending on the distance.
Take an interest in the country where the client is based
If the client thinks that you're only after their money, no trust will be formed. If you want to retain clients, then you have to get out of your hotel or the bar and make an effort to understand the culture, at least some of the native language, the history and also, get a feel for the place.
Get to know your clients as human beings
Take an interest into your clients' life and try and get to know them better.

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Increasing Customer Retention at Brokers

Increasing Customer Retention at Brokers
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Online brokerage E-Trade Financial is working to provide an attractive platform on smartphones and tablets in an effort to increase their customer retention. The company reported a first-quarter profit, noting that it had recorded 51,000 net new accounts during that period. They said that higher customer retention played a key role in the bottom line improvement, as customer attrition for the quarter was under 10%.

Regarding the mobile platform, the company said that it's been an area of rapid growth off a very low base. Currently about 3% of trades are being executed via mobile devices. E-Trade seeks to provide mobile customers the same experience that they would receive from a desktop application, and this is not the case with many of their competitors. They predict that over the medium and long-term, mobile devices will become much more important for trade execution.

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