wilshirepr-com

© Torley

According to Garner research, by 2015 more than 50% of organizations that manage innovation processes will use simulator games to improve those processes. This includes using games for consumer goods marketing and customer retention, which will become as important as important as Facebook, eBay or Amazon, with more than 70% of global 2,000 organizations expected to roll out at least one such application.

Using games as part of the business process is expected to help companies reach short term goals and motivate employees to achieve targets. The broad trend is towards employing game mechanics to non-game environments like innovation, marketing, training, employee performance, health and social change. Enterprise architects, CIOs and IT planners are at the forefront of leading this effort. Successful incorporation of simulations games can enable firms to achieve higher levels of engagement with their customers, improve employee performance and stimulate innovation through crowd sourcing.

© James Jordan

Some tips can help any business to boost their customer retention rates. First, don't just collect data on your customers, but be sure to use it for their benefit. Treat customers as you'd want to be treated, and use the data gathered to send out tailored communications to customers.

Try to find different ways to engage and reward customers beyond just the standard points scheme. Make sure that all business departments are aware of your CRM strategy, and that they are aligned behind the goal of creating the best possible brand experience. Timing is important in your communications with customers. Acknowledging their birthday, for example, or thanking them for a recent purchase are great ways to build loyalty. It takes energy and effort to create personalization with customers, so be sure to take the time to find out more about them.

© bloomsburys

It is a well know fact that Customer Loyalty is a key to a flourishing business. Following are some tips and techniques that can be employed for customer retention and ensure customer loyalty for ages.
Offering a customer loyalty card is not sufficient these days in order to ensure good sales volumes. What is necessary is some add on, that would give fillip to customer's confidence in buying.

These add on could range from creating unique incentive schemes to keep them buying, offering product purchase discounts, creating coupons & product club cards, a future Savings coupon that can be redeemed on the next order and providing free shipping facilities.
The other way of ensuring customer loyalty is customer relationship management. An effective and efficient customer relationship management must include customer rewards program, great customer service skills by attendants and basically making customer service a priority.