Internet Marketing and Search Engine Optimization

We specialize in Internet Marketing. We use both pay-per-click campaigns and Organic SEO services.

We have many packages to choose from or we can create a customized solution for you.

With Pay-Per-Click, or PPC, the minute you sign up you start getting traffic. You pick your keywords, budget and off you go. This is good for instant traffic and instant results. The downside is that once you stop paying, the traffic stops.

With Organic SEO services we make your site drive traffic to itself. We do this through Search Engine Optimization techniques. The technique we specialize is in White Hat SEO. This means nothing shady, sneaky, hidden or misleading to either the search engines or your customers. This technique means that you do not pay-per-click. You can also use both techniques at the same time.

This method of SEO has a more permanent impact than pay-per-click. Although it can be used in conjunction with a PPC campaign as well. Just registering your website to major search engines or search engine directories, like DMOZ (www.dmoz.com) will take anywhere from one to three weeks. To see results from this type of registration generally takes anywhere from 3 to 6 months. As per the DMOZ site:

"Once your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, AltaVista, HotBot, Google, Lycos, Netscape Search, etc. We make updates of the data available weekly, but each partner has their own update schedule."

Some of the specific SEO services we offer include:

• Set initial site benchmarks for traffic stats, keywords, incoming links, page rank, etc.

• Establish goals and levels of expectation from campaign

• Content Development

• Site optimization analysis of competitors, with reports

• Create and insert clean metatags with description based upon keyword analysis

• Keyword Research & Optimization sitewide

• Create Google sitemap, uploading sitemap as .xml file

• Create HTML sitemap (where applicable)

• Register with Google

• Register with Google local (when appropriate)

• Register site with MSN, Yahoo, etc., over 1100 search engines, monthly with reports

• Integrate Google Analytics code to the site, create user accounts as needed

• Directory submission, monthly (where applicable)

• Blog submission monthly (where applicable)

• Article submission monthly (where applicable)

• RSS submission monthly (where applicable)

• Monitor page rank

• Monitor incoming links

• Posting in forums (where applicable)

• Youtube.com posting

• Integrate Social Bookmarking strategies when and where appropriate

• Add email to friend link on appropriate pages

• Add data capture mechanism on homepage (where applicable)

• Create Facebook listing, Youtube.com account and/or myspace.com accounts (where applicable)

• Integration of bulk text email marketing

• Integrate live news feed on homepage

• Integration of RSS feeds

• Integration of Blog to site

• Incorporate Press Releases (where applicable)

• Create press or media page on website for both internal and external press releases

• Reports on all activities implemented