Trade Magazines

Trades are usually monthly magazines with both an online presence and a printed hardcopy. They usually run a few months out in production. This usually translates into a 2 to 6 month turnaround from the time they receive information about a product, company or brand to the time of publication.

We usually focus on five or less key trades per client. Although any media list may contain 10 or 20 and may receive the information, we tend to focus on the most relevant ones, or the ones with the greatest circulation figures.

Your Advertising in Trade Magazines

Many times your company may already be advertising in some selected trade publications. This creates a relationship with the magazine and may lend towards a smoother PR campaign. Make sure to include all media you advertise in into your custom media list. Remember to keep all contact information updated as well.